Bloxd is a block-building game you play straight in the browser. Nothing to download, so a link is the whole funnel.
I run its social channels and work with the product team on new gamemodes.
Running the socials
I run everything Bloxd posts, and YouTube comes first. That means a new Short every day, plus a trailer for each new gamemode.
Making seasons a feature
Players need reasons to come back to a live game. I pushed for seasonal events to become a regular part of Bloxd, and the first was Trick or Treat, a Halloween gamemode I came up with for 2026. I built the demo myself with AI, then handed it to the gameplay team to make the full game.
- Ten players, five minutes, one town. Knock on doors and collect candy.
- Some doors trick you. A witch chases you for 15 seconds, stealing candy as she goes.
- Rivals are fair game. Find tricks around town and throw them at other players to make them drop candy.
- Most candy wins.
Trick or Treat, Bloxd's first seasonal gamemode.
It was also the first time Bloxd had leaderboards, and the first time players could earn a cosmetic by playing. Win three games or collect 2,000 treats during the event and you unlock a Halloween profile effect.
The live event board, with the top ten by treats.
Then the players took it from there. Creators made their own videos about the event, like this one from Cyrex ExD.
Cyrex ExD's video from the event.
Building for creators
A game like Bloxd grows when players make videos about it, so a lot of my work is making those videos easier to make.
I built bloxd.cc, free for anyone making Bloxd content:
- More than 3,000 Bloxd assets, from models to item icons.
- A tool to pose the player, and a nametag maker.
- A scene builder for thumbnails and short videos.
- A place to apply for the YouTuber rank.
bloxd.cc, free for anyone making Bloxd videos.
Official gamemode art, free to grab from bloxd.cc.
Every mode has its own thumbnail, ready to use.