Badlion is a Minecraft client, part of ESL FACEIT Group. I worked on its content and events, and helped grow its Discord to 80,000 members as engagement rose 122% across our socials.
Ideas for every channel
When I applied, I pitched two ideas. Once I joined, both became part of how we posted:
- Cosmetic polls on Instagram Stories, so players voted on what was coming before each drop.
- Animated videos that showed cosmetics off between announcements.
I came up with the ideas for Badlion's videos, from new pets to short Reels, and made a lot of the still posts myself. I also set up collaborations with popular Minecraft Instagram accounts to grow engagement there.
February 2022.
March 2022.
The World Cup cloaks, one of the drops from my time there.
Revamping the Discord
I revamped Badlion's Discord, starting from a plan I wrote:
- Account linking. Every member's Discord linked to their Badlion account, so roles updated themselves and trolls had a harder time getting in.
- Rooms for regulars. Insiders and Nitro boosters got spaces of their own, with a levelling system to reward the people who showed up most.
Account linking
Channels
Levelling
Redesigning the website
I made some of the graphics for a redesign of the Badlion website, and shot cinematic Minecraft footage to go with it.
I also keyed assets for the site out of in-game footage, like Badlion's snowman pet.
The snowman pet, keyed out of in-game footage.
A cut of my footage for the Badlion website, early 2023.
Events with the biggest servers
I worked with some of the biggest servers in Minecraft, like Mineplex, to host custom events for Badlion's players.
Badlion is part of ESL FACEIT Group.